MIT Club of Northern California
Preparing for the Age of the Never Satisfied Customer
Chairman, The McKenna Group
Palo Alto, California
October 9th, 1997
Regis McKenna is chairman of
The McKenna Group in Palo Alto,
California. He lectures and conducts seminars on technology marketing
and competitiveness throughout the world and has worked with over 300
start-ups, including Intel, Apple, Microsoft, Silicon Graphics,
and Genentech. He authored Relationship Marketing and
The Regis Touch.
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Imagine a world where space and time is virtual, a world we create on command.
Imagine a world where everything we do, from work to education, is clothed as
entertainment. A world clouded by technology so subtle and transparent that we have
no idea it is there at all. Habits, conscious and unconscious, attitudes, opinions,
preferences, expectations, demands, perceptions and needs adapt unwittingly to the
immediacy of this environment.
Modern technology is insidiously transforming time and space, capturing the
attention of consumers and converting them into active participants in a new market
system. Let us for a few moments explore the business and marketplace consequences
of compressed time and virtual space. Let us look at the underlying causes, expected
and unexpected results of technology-influenced speed. It is a marketplace where
traditional concepts of time and space vanish from our frame of reference.
Mr. McKenna is responsible for helping to launch some of the most important
technological innovations of the last twenty five years including the first
microprocessor (Intel Corporation), the first personal computer (Apple Computer), the
first recombinant DNA genetically engineered product (Genentech, Inc.), and the first
retail computer store (The Byte Shop). Other first-time technology marketing efforts he
participated in include the first commercial laser for retail systems, the first computer
local area network, the first electronic spread sheet, the first operating system for
personal computers, the first mini super computers and the first desktop publishing
Mr. McKenna has worked with a number of entrepreneurial start-ups during their
formation years including: America On Line, Apple, Businessland, Compaq, Electronic
Arts, Genentech, Intel, Linear Technology, Lotus, Microchip, Microsoft, National
Semiconductor, Sequent, Silicon Graphics, 3COM, Tandem, and many others.
In the last decade, McKenna has consulted on strategic marketing and business
issues to many of the largest technology-based firms in the United States, Japan, and
Europe. McKenna continues to be involved in high tech start-up companies through
his venture activities. McKenna is a venture partner with the venture capital firm
Kleiner Perkins Caufield & Byers, one of the largest and most successful venture
capital firms in the United States.
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Updated October 11th, 1997
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